Wow, HEMA has finally done it. After they're excellent rebranding, as in, how do you rebrand a brand that stands for simplicity?
They managed to make the brand not more simplistic but still refresh it without damaging the original brand.
They now launched this little easter-egg viral that really comes over as innocent and simplistic but still is very multimedial en techie without showing off.
Enjoy:
Hema viral